Sunday, October 29, 2006

Israel seeks image makeover

By Dan Williams
Thu Oct 26, 11:52 AM ET

TEL AVIV (Reuters) - After decades of battling to win foreign support for its two-fisted policies against Arab foes, Israel is trying a new approach with a campaign aimed at creating a less warlike and more welcoming national image.

Foreign Minister Tzipi Livni, who has argued that the protracted conflict with the Palestinians is sapping Israel's international legitimacy, this week convened diplomats and PR executives to come up with ways of "rebranding" the country.

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